Although it’s still early days we see the first organizations and people standing to protect and monetize data for individual consumers. We are aligned with a not for profit organization (Solidaridad) that is launching a “Fair Data” program for farmers (real farmers) worldwide.
The food production industry leaves the largest percentage of margin with retailers at the end of the food chain (similar large monopolies as in the internet space, only 7 conglomerates dominates the food industry) and the farmer is left with a single digit percentage on the total margin made on his produce. Solidaridad is building with ThreeFold Tech a fair data platform where data is collected by farmers (smartphone) and stored in such a way in their digital avatar that they retain ownership of that data.
The marketplace offers this raw data to large food enterprises who can pull reports from that data on sustainability, farmer well fare and all sorts of other things which they can use to enhance their story around sustainable food supply chains. The money that they pay for these reports finds their way back to the individual farmer providing the raw data. A (very welcome) second income stream for the farmers!
All of this will run on the TF Grid, using 3bot’s to represent farmers and food enterprises. Exciting!