As I understand it, the context to “From Zero to One" describes the process of creating something radically new and taking it to the first step (or intensive growth). The phrase is used in contrast to the term “1 to n” (or extensive growth), which means creating incremental improvements to what is already familiar. For most people, it is easier to do things from “1 to n” than from “zero to one”, so the vast majority of human effort is done on “1 to n” tasks. Zero to One is also the title of Peter Thiel’s book on startups. This Zero to One header will absolutely resonate with anyone with a tech background and I really like it. I just wonder if it will confuse any website visitors who are less tech-savvy ? I’m sure you’ve had this debate internally but just in case I thought I would surface the issue as well as find out what others on this thread think ? As I said I really like the header as is.